MSC Bikes

We want to spread the word about this event taking place in Boise, ID.  It's being put on by the local mountain bike organization, SWIMBA (South West Idaho Mountain Bike Association).  If you're in the area come check it out.  Our local dealer, Joyride Cycles, is going to donate some swag, and we will donate some of our own as well.  Plus, there will be prizes from other local businesses.  Come on out if you're in the area!  Click image for more details...

MSC BIKES,S.L. continues its constant evolution and innovation and the presentation of its complete range of bicycles and components 2010 in Eurobike 09, has had a great reception from the press, distributors and general public. The impressive MSC stand at Eurobike has received a large number of visitors from around the world, very interested in the wide catalog of MSC, which this year will continue to increase its international presence through the quality and innovation of its products.

MSC Bikes presents a new integrated stem for downhill forks. CNC machined from an unique aluminium 7075 T6 cube, the new MSC Bikes integrated stem has been designed to avoid the bar rotation in case of accident. The new stem allows a perfect alignment of the cock pit. The new stem is compatible with standar Rock Shox Boxxer upper crown, and it is length adjustable from 40 to 50mm, available for 31.8mm oversize handlebars. The final weight including stainless steel bolt kit is 160gr only. Measures: 40-50mm adjustable length. Ø31.8mm Weight: 160gr Retail price: 104 €

MSC Bikes is pleased to announce plans to attend the Interbike Trade show for the first time in the companies 10 year history. “This will be the first big opportunity for us to show off the boutique Spanish brand's line of carbon bicycles and components to the bicycle industry since our U.S. launch this year.” Said Philip Vega, Director of U.S. Sales. “Our goal is sign no more than 10 high end shops the first year, we're certain the IBD will be blown away by the quality and selection of bicycles and components from MSC.” Adds Vega.

Bikes on display include the record light 3.6lb (with shock) Koncept Carbon full suspension XC frame set, the WCR Carbon XC hard tail, F5 DH bike, CX Cyclo Cross bike, and a new Enduro model to be introduced at the show. More details on this bike to follow. Components will include a smattering of the Ultralight Series line, which includes a new carbon fiber and titanium wheel set, machined out brake rotors, carbon ti seat posts, carbon bars, alloy bolts, seat clamps, and many other trinkets that are in high demand by racers and weight weenies alike.

MSC will be located in booth 3663, just around the corner from U.S.A. Cycling, and next to Twenty6 Components. If you would like to receive more information or schedule a meeting, please contact Philip Vega, Director of U.S. Sales, at phone 208-450-9628, or email pvega@mscbikesusa.com.

Boise, ID - MSC Bikes USA is excited to announce the launch of “www.mscbikesusa.com”. A new website built for the U.S. bike market that showcases the unique bike and component lines from MSC Bikes SL, a boutique bicycle manufacture based out of Barcelona, Spain. “The main goal for mscbikesusa.com is to take the place of a paper catalog as much as possible.” States Philip Vega, Director of U.S. Sales for MSC Bikes USA. “We can reduce our carbon footprint and provide our audience with better information than print media can provide alone.” Ads Vega.

MSC dealers can log-in to the website to place orders, check availability, gain access to hi-res imagery, ad templates, and logo files. It's the one stop spot for all things MSC related. “Easy access to product information is essential for today's time crunched bicycle retailers. We are just trying to do our part to make life a little easier.” Says Toby Biery, MSC U.S. Sales Manager.

In addition to rich bicycle and component pages, the sites other features include a section for team riders, a blog, a technical section, and a dealer locator. MSCBikesUSA.com is currently live. For more information on MSC Bikes, please contact Philip Vega, Director or U.S. Sales, at phone 208-450-9628, or email pvega@mscbikesusa.com.

It only makes sense the first blog post should shed a little light about MSC Bikes and the new U.S. distribution, so here's a little bit of perspective.  
MSC Bikes originated in a small town in Spain called Gava.  Located just outside of Barcelona, Gava is minutes away from the Mediterranean Sea to the East, and a short jaunt West takes you into the Pyrenees Mountains.   Basically, it's prime location for a bike company.  As a bonus, there's a network of trails that are just a 15 minute ride from the warehouse.  The ride I did featured a one hour climb that varied from fire road, pavement, and singletrack.  The climb let to an epic view of the Catalonia region.  The descent was roughly 20 minutes long and it snaked down steep, skinny singletrack that varied from loose baby heads, to large boulders that didn't move.  The earth changed from brown to red to white, and the traction varied with it.  It was the best bike company office ride I've been on by far!  It's definitely a great test for any bike and a good indicator of why MSC bikes ride so well.  

For a such a young company (ten years old), MSC has deep roots in Spanish Cycling, and Word Cup Racing.  Lluis Marias, has served as a consultant for  the UCI, and his son, Ferran Marias, is a veteran World Cup Down Hill racer.  This too explains why they know how to design and build such great bikes.  The company began using the World Cup circuit as a testing ground for their bikes, and components, and they'd cataloged hours of valuable feedback from many great racers.  They continue this practice today. 

This is just a small glimpse at this great young company, but expect to be well acquainted in the near future.  We (MSC Bikes USA) are extremely excited to be the first to bring MSC Bikes to the States.  The products stand amongst the world's best, they are backed up by an industry leading warranty, and they are only getting better in 2010.   Expect to see the new product rolling out very soon!